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At the heart of Siren Grounds is a deliberate rejection of extractive brand culture, the idea that women should constantly give more, produce more, and perform at higher levels without adequate support.
Within Siren Grounds, wellbeing is not positioned as a lifestyle add-on or a reward earned after productivity.
What struck me during research for Siren Grounds was how often women in the agricultural chain are overlooked.
Coffee is a ritual for millions, for many of us, it’s the first intentional moment of the day. Yet for...